topnavbar
profiletoolbar
   

2000     1990    1980    1970    1960    1950

1960's

During the 1960’s we continued to expand with new plants and new products including the introduction of the first frozen apple juice concentrate under our Seneca Brand.

  • Our corporate name was changed from Seneca Grape Juice Company to Seneca Foods Corporation.

  • During this timeframe, the Prosser, Washington plant was opened for the production of applesauce and fruit juices.

  • The Highland and Westfield, New York plants were consolidated into an expanded Dundee plant.

  • We continued to add brokers and expand distribution throughout the country to grow our branded business.

  • Our first advertisement on popular network TV shows and other media in support of Seneca frozen concentrated apple juice took place.

  • Acquisitions included Boordy Vineyards when we began making quality wine.

  • The introduction of Vitamin C enriched apple juice – a first in the industry!

  • Seneca Stock began trading in the over–the–counter market.


   
bottomnavbar